How to use Social Network Analysis in NVivo – understanding and applying sociograms.


This YouTube video explores the concept of sociograms, focusing on egocentric and network sociograms, and demonstrates their application using a Twitter dataset. A sociogram visually represents social connections between individuals or entities, utilizing vertices for cases (people, groups, or organizations) and edges for relationships. The egocentric sociogram highlights connections related to a specific case, while the network sociogram depicts clusters of interconnected cases. The video also introduces centrality measures, such as degree, betweenness, and closeness, and explains how to manipulate sociogram displays based on these metrics. Additionally, it covers using sociograms with Twitter data sets, emphasizing the importance of filtering data for clarity and faster loading. The tutorial encourages viewers to explore sociograms and centrality measures further through online help.


  • 🔄 Sociogram: Graphic representation of social links using vertices (cases) and edges (relationships).
  • ⭐ Egocentric Sociogram: Displays connections related to a specific case, showcasing direct relationships.
  • 🌐 Network Sociogram: Illustrates clusters of interconnected cases, allowing for a broader perspective.
  • 📊 Centrality Measures: Introduces metrics like degree, betweenness, and closeness for assessing network influence.
  • 🐦 Twitter Sociogram: Demonstrates the use of sociograms with Twitter data sets, emphasizing the need to filter data for clarity.
  • 🖥️ Online Help: Encourages further exploration of sociograms and centrality measures through online resources.