Harness the power of AI right in your NVivo project. Learn how to use new AI tools in NVivo:
Summary
The video discusses the new AI Assist feature in NVivo 15, highlighting its integration of large language models for qualitative data analysis. Unlike previous versions, AI Assist allows users to summarize interviews and suggest descriptive codes without ethical concerns, as it does not store data externally. Although it can aid in the initial stages of analysis, it cannot replace the nuanced understanding and interpretive skills of human researchers. The feature is available as a paid add-on, enhancing productivity in qualitative research.
Highlights
- 🆕 Introduction of AI Assist: NVivo 15 introduces AI Assist, leveraging large language models like ChatGPT for qualitative data analysis, enhancing user experience and efficiency.
- 🔒 Ethical Data Handling: AI Assist processes data internally without storing it externally, addressing previous ethical concerns related to using AI with primary data.
- 📊 Descriptive Coding Support: The tool can generate summaries and suggest descriptive codes, streamlining the initial analysis process while still requiring human interpretation for deeper insights.
- 💰 Subscription Model: AI Assist is a paid module, costing around $200 per year, and is not included with the standard NVivo 15 software, requiring separate subscription.
- ⏳ Efficiency in Research: By automating the descriptive coding stage, researchers can focus more on analytical and interpretive tasks, improving overall productivity in qualitative research.
Key Moments
- Introduction to NVivo 1500:08
- Overview of the new features in NVivo 15, recently released.
- Comparison with previous versions, NVivo 14 and NVivo 2020.
- Introduction of AI Assist as a significant innovation.
- AI Assist Overview00:58
- AI Assist harnesses large language models like ChatGPT and Gemini.
- Ethical concerns around using AI with primary data are addressed.
- AI Assist operates within NVivo, ensuring data privacy and ethical use.
- Limitations of AI Assist02:33
- AI Assist can write summaries and suggest descriptive codes but lacks human insight.
- Emphasis on the importance of human analysis and lived experience in research.
- AI tools can facilitate initial stages of qualitative data analysis but cannot replace deeper analysis.
- Demonstration of AI Assist Features05:19
- Step-by-step demonstration of summarizing an interview using AI Assist.
- Options for summary length (short, standard, long) are showcased.
- AI Assist helps manage large amounts of qualitative data effectively.
- Subscription and Costs08:15
- AI Assist is a paid add-on module for NVivo 15, costing approximately $270 per year.
- Initial free trials available but require subscription for continued use.
- Coding and Subcoding with AI Assist08:53
- AI Assist can suggest descriptive codes based on user-defined parameters.
- Users have control over accepting, rejecting, or merging suggested codes.
- Demonstration of how to generate and manage codes effectively.
- Summary Writing and Integration11:33
- AI Assist can generate summaries for coded documents, enhancing productivity.
- Emphasis on the importance of human interpretation in qualitative research.
- AI Assist improves efficiency in the initial stages of qualitative data analysis.
- Conclusion and Future Prospects13:05
- Encouragement to consider the value of AI Assist in qualitative research.
- Anticipation of future improvements and integration of AI in NVivo.
- Invitation for viewer engagement, questions, and feedback.
Download the NVivo 15 Project file used in this video (not backward compatible)
https://qdacloud.myqnapcloud.com/share.cgi?ssid=a771584ff8534441b3bc04f5d1b31dad
