This short video offers a simple practical example of using NVivo to bring efficiency and transparency to your analytical strategy. This can be a very useful way of ensuring your processes are  entirely consistent with your chosen data analysis methodology and its philosophical underpinnings. This example shows three cycles of coding moving from the descriptive (participant led) to the interpretive (participant and researcher led) and final abstraction (researcher led). It encompasses three common elements from many methodologies: coding, managing codes and documenting and synthesizing codes. The example is from a real study courtesy of National University of Ireland, Galway (NUIG)